WHAT IS KARMALICITY AND HOW DOES IT WORK? WHO IS JOHN SOREN? DOES KARMALICITY WORK? WHAT IS THE IMDb STARmeter RANKING AND WHY DOES IT KEEP BOUNCING UP AND DOWN? WHAT ARE FACEBOOK LIKES? HOW CAN ACTORS HARNESS THE POWER OF SOCIAL MEDIA TO PUBLICIZE THEIR CAREERS?
FROM THE KARMALICITY WEB SITE:
Karmalicity is Karmic Publicity for Entertainment Industry Professionals!
It works based on a very simple idea: You help others, and they’ll help you. In this case, it’s all about publicity. When you check out others’ pages and support them by Following, Liking, Viewing or Subscribing, you’ll get other people to Follow, Like, View and Subscribe to you!
Since its beginning in late May, 2011 (as ActorLikes), Karmalicity has already grown to over 3300 members! If you’re an Actor, Producer, Director, Writer or any other Entertainment Industry Professional, Karmalicity can help you get the exposure and publicity you want for yourself and your projects. There’s nothing automated about it – it’s real people, really Viewing, Liking, Following and Subscribing to you and your content. Best of all – Karmalicity is free to use!
This episode of ATP which features an interview with actor and Karmalicity developer John Soren will address some of these issues. We’ll also talk to John about his journey from Washington state to Los Angeles to continue his actor’s journey and a bit of advice about a MUST HAVE tool every actor needs in order to compete as a ‘new’ actor in town.
There was a time when IMDb was a clever little curiosity. It was a nifty web site to go and check out an actor you saw in a movie but whose name you couldn’t recall. It’s still great for that purpose but over the past decade, the use and ‘power’ of IMDb has broadened considerably.
Recently, in a casting director seminar produced by the Austin Actors Conservatory, the guest casting director advised actors to monitor their IMDb STARmeter rankings and to make sure their credits on IMDb were up to date. Why? Because in casting sessions, said the CD, directors and producers, laptops at the ready, were often checking IMDb pages for the actors appearing before them. The people ‘in the room’ might be using IMDb for several reasons: verifying the credits on the resume in front of them is one, but there are other reasons as well.
An actors IMDb page and their credits provide a tremendous amount of information that MIGHT help sway a casting decision: What level of projects has the actor worked in? Is the credit listed in that Oliver Stone movie a principal role or extra work? Has the actor been working lately or has he been out of the game for some extended period of time? What directors and name actors has the actor worked with?
Some of this information can be great ice breaking material: “You worked with David Lynch. That must have been interesting. Tell me about that experience.”
So it is that something so seemingly trivial as a STARmeter ranking, a mysterious metric that most of don’t even understand has come to have some importance in the lives and careers of actors world wide.
I have been a user of IMDb for a number of years. I use it for the aforementioned purpose of linking an actor’s name to his or her performance in a film I’m watching but I have also tried to make sure that my own film credits are kept up to date.
What started out as an ego thing, has morphed into a job requirement. As an actor I have to make sure I have my ‘tools’ in order: Headshots, check. Demo Reel online, check. Online casting service subscriptions updated and ready for my agent to use, check. IMDb credits accurate, check. STARmeter ranking stable and hopefully showing up as ‘in the green’, meaning that my ranking is improving.
As I write these notes, my STARmeter ranking is 28,522 and is trending to the red. IMDb uses a color code to tell the user if the STARmeter trend is positive or negative. If the trend color is green, the person’s STARmeter ranking is improving or moving toward the top. If the color is red, the opposite is true -the trend is moving to a larger number in a system where the smaller the number of the STARmeter ranking, the better the ranking.
But prior to getting involved in the Karmalicity community, my IMDb ranking would suffer wild swings up and down and for reasons I could never quite figure out. Using Karmalicity has really tamed the IMDb STARmeter rankings for me. In the year before I began using Karmalicity, my STARmeter ranking varied from about 46,000 (not bad) to 130,000 (not that good). I’ve been using the service (there if a FREE version and a PREMIUM version) my STARmeter ranking has fluctuated between 24,000 and 35,000. That’s a much better result and one I am happy with.
Let’s be clear. The best way for any actor’s STARmeter ranking to improve is to keep working. Particularly in high profile projects. THAT will boost your STARmeter ranking without you ever having to consider a service like Karmalicity. BUT every actor goes through periods of inactivity or sporadic work. In those times, Karmalicity can help keep your IMdB ranking from dropping through the floor.
The other thing to understand about Karmalicity is that it is NOT just about IMDb rankings. The service has evolved very quickly into one that can leverage all of the actor’s social media outlets. Actors can ‘like’ other actor’s Facebook Fan pages, Facebook pages for film projects, YouTube Channels and drive subscribers to your Twitter account.
Lastly let me offer the opinion that Karmalicity is very different from the email offers I continue to receive from some unknown source that offers, for a monthly fee, to aim their servers at my IMDb page and atrifically inflate my STARmeter ranking.
Karmalicity is a community of actors, writers, directors, producers helping each other to publicize work that we have done. It is a way to connect with other industry professionals, to network and yes, to improve each other’s online presence.
Sounds like a pretty good deal to me. Check out Karmalicity for yourself. If you have a ‘success story’ to share, please leave a voice message or at least a written comment and I’ll share that in another podcast. Do you have a gripe or complaint? Let me know about that as well.
This podcast is about helping fellow actors. If you find this episode or others are helpful in your actor’s journey, please pass along a link to subscribe in iTunes.
In the course of our interview John Soren mentioned utilizing a service called ReelStarMakers.com to shoot some custom demo footage to improve his reel. I’m not personally familiar with this service but I do suggest that if actors are going to put a demo together with footage other than actual professional production work, this is the kind of service to use. The footage HAS to be professional and look like it came from a film project otherwise, in my opinion, it’s not worth the money.
For actors in Texas who might be looking for a similar opportunity to shoot demo footage with a working film director, check out Daniel Millican’s website.